Our Origin

We started this brand because we saw a gap in the culture—people craving something real, something that spoke to their individuality with unapologetic boldness.

Everywhere we looked, it felt like style had lost its edge, becoming just another part of the mainstream machine. We wanted to break free from that.

We didn’t just want to make clothes or accessories—we wanted to create something that spoke to the people who defy the ordinary, who make their own rules, and who wear their mindset like armor.

Our brand is more than fashion. It's a statement, a movement born out of the desire to empower those who dare to be different, to be raw, and to stand out in a world full of copycats.

That’s why we started—to give people the tools to express their truest selves and wear it proudly, every single day.